Who is bespoke PR?

Based in Sydney, Australia, bespoke Public Relations is a premium PR agency dedicated to building the profiles of local and international designers, brands and companies across fashion and lifestyle sectors.

Founded in 2009 by Lee Parrino and Yan Zhou, the two formidable industry professionals combined their extensive fashion and PR knowledge along with a distinct vision to provide intelligent, strategic and no-nonsense publicity solutions across print, broadcast, social and digital platforms.

Lee has a decade of agency and in-house PR experience, arming her with knowledge of both sides of the publicity business. Yan brings another decade of industry experience, having worked in creative consulting, buying and communications  for corporate retailers, providing a sound understanding in all aspects of a fashion business.

With their core ethos of never signing competing clients, as well as a digital influencer management division, bespoke INFLUENCERS, Lee and Yan epitomise the dictionary definition of ‘bespoke’ with a custom made, full service approach to fit each and every client.

Why bespoke PR?

bespoke Public Relations act as an extension of the client, working closely together to develop tactical, results driven campaigns, executed through established key relationships and contacts within the fashion and lifestyle industry.

The agency creates opportunities to launch or reposition a brand, take it to the next level or to ensure it is achieving its full reach potential through implementing successful publicity strategies.

As an additional service, bespoke PR offers brand and creative direction, so the brand message is succinct, relevant and never diluted.

The bespoke PR objective is to initiate original dialogue between the brand and its audience, which ultimately becomes a genuine connection between them, resulting in brand awareness and loyalty.

Where is bespoke PR?

bespoke PR is located in the fashion hub of Alexandria, giving your brands and products accessibility, exceptional cut through and engagement with your desired fashion media sector.


Back to top